About us
At RHINOC Sport, our story begins with sport itself. It begins with the belief that sport has the power to shape people, to give direction, discipline and hope. As children, we play, we dream, we compete. And sometimes, we discover a spark — a talent, a gift. But talent alone is never enough. Every athlete needs support, someone who believes in them, someone who stands beside them when things get hard. Some young athletes never get that chance. Our founder once experienced that too and it became part of who we are.
Years later, the story of the sports movie Jerry Maguire inspired our founder deeply. It’s about a sports agent who risked everything, his career, his comfort, his success, because he believed that sports could be done differently. More honest. More human. He lost almost everything, but he kept his integrity. Together with one athlete who trusted him, they built everything back not through money, but through loyalty, belief, and heart. At the end of the film, the athlete realized his dream, being successful in the NFL. At the end of the movie they share that unforgettable moment. Both realizing they gave it their all and the realized “We did it, together, You complete me.”
That moment captures what RHINOC Sport stands for. We exist to be that belief, that support system, that spark that helps talent move forward. We give back 5% of our revenue to direct athlete support, not as charity, but as partnership. We help financially, but also through coaching, exposure, and encouragement and with a growing network of Athletes sharing that same dream.
Behind the scenes team
Not to mention of course all the great staff/partners with awesome lab women and men and the people in fulfillment taking good care of products getting to the customers. Part of the fulfillment job is being done at a sheltered environment company. It is our believe that everybody should be able to have a job.
RHINOC Sport was born out of love for the planet, sports and out of respect for athletes. We are proud to collaborate with numerous leading brands and companies that are close to sport federations and athletes who all share our passion for sports and the planet.
It’s my dream to work together with amazing people, like athletes, who share our passion for sports. We aim to create awareness that sustainability is a necessity for mankind & our environment. We love sports as it’s good for the mind and body. Together with athletes, as important role models, we can create impact and make the world a better place… We hope that many people will follow our dream. One day I would also love to contribute to talented athletes or kids that have distance to sports due to a lack of means.
OUR GOAL
Our goal is simple: To be there when a young athlete dreams, struggles, and finally succeeds. Because when they make it, when we share that moment of victory, that handshake, that “You complete me” we both know: this is what it was all for.
But our mission doesn’t stop there. Our love for sport is inseparable from our love for the planet, the fields, the oceans, the mountains where sport and life happen. We are deeply inspired by Yvon Chouinard, founder of Patagonia and 1% for the Planet. He proved that business can protect the world it depends on. Following that example, we commit 1% of our turnover to initiatives that restore and protect nature from reforestation to wildlife preservation.
The rhinoceros in our logo symbolizes our values: strength with humility, courage with care, and the will to protect what matters most. It reminds us that true power is quiet, resilient and grounded. We don’t take success for granted. Every customer who chooses RHINOC Sport gives us the opportunity to make an impact, and that fills us with gratitude. It drives us to stay grounded, to give back, and to always stay humble.
For us, success isn’t just measured in sales or reach. It’s measured in every athlete we’ve helped reach their dream and in every tree, ocean or animal that still stands because we cared. That’s when we’ll know our mission is working. When we can look back, smile, and say “we did it, together”.
Why we started
I’ve always believed that sport reveals who we are our drive, our limits, our heart. When I was young, I had dreams, but not always the support to chase them.
That experience never left me. Years later, watching Jerry Maguire hit me hard. It wasn’t the flashy part, not the “Show me the money” part, but that final moment of truth, “You complete me.” Two people who lost everything but stayed true to what mattered: belief, loyalty, and purpose. That’s when I realized: that’s the way I want to build a company.
RHINOC Sport was born from that feeling. From a desire to stand next to athletes, not above them. To build products that care for performance — but also to give back to those who dream big, and to the planet that gives us the stage to play on. I’m endlessly grateful for everyone who chooses RHINOC Sport. It’s not something I ever take for granted.
Each purchase means trust — and that trust comes with responsibility. That’s why we give back 5% of our revenue to athlete support, and 1% to nature through 1% for the Planet. Because success means nothing if it doesn’t lift others too. Always stay humble. Always give back. Always play with heart. — Bas, Founder of RHINOC Sport
